The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]
It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]