- A Google My Business account
- A list of relevant placements
- A pre-uploaded feed
- A gallery of product images
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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Uploaded image ads Responsive display ads Efficiency (2) Control (1) Download Google Ads Display Certification Exam Answers (PDF)