True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

How do you set an effective content distribution goal? Select all that apply.

Determine your DRIs. Identify a purpose. Confirm it aligns with sales. Craft a SMART goal. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is a buyer persona?

Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How can you balance multiple content distribution goals?

Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore all other goals. Revise your goal because you can’t have multiple initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)