True Or False? It Is A Recommended Best Practice To Gate And Deliver Majority Of Your Content Over Live Chat.

Which Of The Following Best Describes A Buyer Persona?

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]

Which Of The Following Is NOT Something You Would Take Into Account When Contextualizing Information?

What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes are What type of question is being asked, and how the prior actions and activities influenced the current situation Download HubSpot Inbound Certification Exam Answers (PDF)

What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

To identify good-fit leads from within the large pool of available prospects. To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. Download HubSpot Inbound Certification Exam Answers (PDF)