In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)

Where should you consider inserting calls-to-action throughout your blog post?

Text-based call-to-action at the top Image-based call-to-action at the top At least one call-to-action per three paragraphs of text A and B A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)