In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

Smart List report Sources report Conversations report Top Personas report Download Hubspot Marketing Software Certification Exam Answers (PDF)