In a bumper ad, how much time is usually required to stick the landing?

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

She’s yet to direct her viewers on the specific actions they should take after viewing. She needs to create a domain username and password for Performance Planner. She hasn’t created a website page to house the YouTube video on a separate server. She hasn’t set up the billing for the account that contains the YouTube […]

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch. Download Google Ads Video Certification Exam Answers (PDF)