If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?

Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What are three key elements that any lead nurturing strategy will need?

Contact management, segmentation, and the buyer’s journey Buyer personas, the buyer’s journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and the buyer’s journey Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)