If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What should you consider when identifying a marketing channel to test? Select all that apply.

Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)