If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Cobbling together software parts that do not all use the same database increases the risk of what?

Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How can you balance multiple content distribution goals?

Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore all other goals. Revise your goal because you can’t have multiple initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Your boss wants a report on the success of your blog. What information should you NOT analyze?

Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)