Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

True or false? Short-form videos are typically watched for less than 40% of their length.

True False The correct answer is: False.  

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.