Google Ads Measurement Answers

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

Sara TaylorComments Off on If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
  • You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
  • You’d describe it as a JavaScript framework, also known as gtag.js.
  • You’d describe it as what will replace Tag Manager, which has less accurate data.
  • You’d describe it as being used to deploy and modify both Google and third-party tags.

The correct answer is:

  • You’d describe it as a JavaScript framework, also known as gtag.js.

Related Post
Google Ads Measurement Answers

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

Sara Taylor

The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]
Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

Sara Taylor

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.
Google Ads Measurement Answers

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Sara Taylor

You’d know because they filled out an email subscription You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. The correct answer is: You’d know because they viewed an online advertisement for a car.