If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

• You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
• You’d describe it as a JavaScript framework, also known as gtag.js.
• You’d describe it as what will replace Tag Manager, which has less accurate data.
• You’d describe it as being used to deploy and modify both Google and third-party tags.

The correct answer is:

• You’d describe it as a JavaScript framework, also known as gtag.js.