Google Ads Measurement Answers

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

Sara TaylorComments Off on If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
  • You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
  • You’d describe it as a JavaScript framework, also known as gtag.js.
  • You’d describe it as what will replace Tag Manager, which has less accurate data.
  • You’d describe it as being used to deploy and modify both Google and third-party tags.

The correct answer is:

  • You’d describe it as a JavaScript framework, also known as gtag.js.

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If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

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If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Sara Taylor

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Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara Taylor

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.