Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  • Budget bid strategies for conversions
  • Target return on ad spend (tROAS)
  • Budget bid strategies for clicks
  • Target cost-per-acquisition (tCPA)

The correct answer is:

  • Budget bid strategies for conversions

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If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?

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