Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  • Budget bid strategies for conversions
  • Target return on ad spend (tROAS)
  • Budget bid strategies for clicks
  • Target cost-per-acquisition (tCPA)

The correct answer is:

  • Budget bid strategies for conversions

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Search Ads 360 Certification

How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?

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You could connect your social media accounts to Search Ads 360. You could connect your Google Ads account to Search Ads 360. You could connect your Google Analytics 4 account to Search Ads 360. You could connect your Looker Studio account to Search Ads 360. The correct answer is: You could connect your social media […]
Search Ads 360 Certification

Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

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Bulk actions Edit Change history Sync The correct answer is: Bulk actions.
Search Ads 360 Certification

At what level should you evaluate performance for your Search Ads 360 bid strategies?

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Ad group Keywords Campaign Portfolio The correct answer is: Portfolio