Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  • Budget bid strategies for conversions
  • Target return on ad spend (tROAS)
  • Budget bid strategies for clicks
  • Target cost-per-acquisition (tCPA)

The correct answer is:

  • Budget bid strategies for conversions

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Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

Sara Taylor

By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360
Search Ads 360 Certification

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Sara Taylor

Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account
Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Sara Taylor

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.