You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.
You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.