Google Ads Display Certification Answers

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Knowledge GlassComments Off on Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
  • Negative keywords
  • URLs
  • Keywords
  • Topics
  • Offline conversions

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Knowledge Glass

Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

Knowledge Glass

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google […]
Google Ads Display Certification Answers

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

Knowledge Glass

When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)