How many Facebook accounts can be linked to Search Ads 360 at a time?

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels

Within Search Ads 360, what should you set up to learn about customer conversions?

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.