HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

Sara TaylorComments Off on How does LinkedIn’s ‘Group Identity for B2B’ work?
  • It tracks individuals across different websites.
  • It groups members together based on shared professional identity attributes.
  • It relies on third-party cookies for effective functioning.
  • It gives individual-level tracking across sites.

The correct answer is:

  • It groups members together based on shared professional identity attributes.

 

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HubSpot Social Media Marketing Certification II Answers

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Sara Taylor

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.  
HubSpot Social Media Marketing Certification II Answers

Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

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content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.  
HubSpot Social Media Marketing Certification II Answers

In the context of digital advertising, what are third-party cookies?

Sara Taylor

Cookies set by the website owner to track user activity Cookies used to enhance the user experience on a website Essential cookies necessary for websites to operate Tracking codes placed on a web visitor’s computer by another website other than your own The correct answer is: Tracking codes placed on a web visitor’s computer by […]