HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

Sara TaylorComments Off on How does LinkedIn’s ‘Group Identity for B2B’ work?
  • It tracks individuals across different websites.
  • It groups members together based on shared professional identity attributes.
  • It relies on third-party cookies for effective functioning.
  • It gives individual-level tracking across sites.

The correct answer is:

  • It groups members together based on shared professional identity attributes.

 

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HubSpot Social Media Marketing Certification II Answers

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

Sara Taylor

More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.  
HubSpot Social Media Marketing Certification II Answers

What’s the benefit of having a script for your videos?

Sara Taylor

It eliminates the need for editing. It ensures the content stays focused and organized. It removes the need for visual aids. It allows for more spontaneity in the delivery. The correct answer is: It ensures the content stays focused and organized.  
HubSpot Social Media Marketing Certification II Answers

Which of the following is a primary advantage of using social media in omnichannel marketing?

Sara Taylor

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.