- It is engaging.
- It can be shared easily on social media.
- It contains keywords.
- It aligns with the buyer’s journey.
- It is optimized for search engines.
Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
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In order to begin with contextual marketing, you should determine the opportunities. Where should you start?
Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]
In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
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