Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Knowledge GlassComments Off on Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge Glass

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Knowledge Glass

Responsive Display Ads Uploaded image ads Efficiency (1) Control (2) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Knowledge Glass

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Display Certification Exam Answers (PDF)