Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Knowledge GlassComments Off on Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)

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Google Ads Display Certification Answers

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

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He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]
Google Ads Display Certification Answers

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

Knowledge Glass

By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids when auctions happen. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which statement accurately describes the reach of Affinity Audiences’ targeting?

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It reaches TV-like audiences, based on their lifestyles, interests, and passions. It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion. Download Google Ads […]