Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Manual CPC Maximize conversion value Maximize conversion value with target ROAS Target impression share The correct answer is: Maximize conversion value Maximize conversion value with target ROAS

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)

Which statement is true about serving relevant ad extensions?

They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. Download Google Ads Search Certification Exam Answers (PDF)