Google Ads Search Certification Answers

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Knowledge GlassComments Off on Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
  • To give users an idea of the content they’ll see upon clicking the ad
  • To give users more options over which landing page they want to navigate to
  • To match an appropriate landing page with the search term that triggered the ad
  • To allow the Google Ads system to anticipate what content is present on the landing page

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

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Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic  
Google Ads Search Certification Answers

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

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The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.