Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers.

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?

Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your product to do both jobs. Ignore them and focus on your target buyers Download HubSpot Sales Enablement Certification Exam Answers (PDF)

True Or False? If Your Product Can Be Used To Do More Than One Job, Content That Talks About All Of Those Jobs Will Be Relevant To Your Customers.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)