Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
