Google Ads Measurement Answers

Enhanced conversions for web can benefit a marketing strategist in what way?

Sara TaylorComments Off on Enhanced conversions for web can benefit a marketing strategist in what way?
  • By using third-party data to improve the accuracy of your conversion measurement
  • By using hashed, first-party data to unlock more powerful bidding
  • By using Google Analytics to unlock more powerful bidding
  • By using third-party data to unlock more powerful bidding

The correct answer is:

  • By using Google Analytics to unlock more powerful bidding

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A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

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The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.
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How does the Maximize Conversions bidding strategy work?

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A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

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Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.