Google Ads Measurement Answers

Enhanced conversions for web can benefit a marketing strategist in what way?

Sara TaylorComments Off on Enhanced conversions for web can benefit a marketing strategist in what way?
  • By using third-party data to improve the accuracy of your conversion measurement
  • By using hashed, first-party data to unlock more powerful bidding
  • By using Google Analytics to unlock more powerful bidding
  • By using third-party data to unlock more powerful bidding

The correct answer is:

  • By using Google Analytics to unlock more powerful bidding

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Google Ads Measurement Answers

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Sara Taylor

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.
Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
Google Ads Measurement Answers

How would you turn marketing insights into action?

Sara Taylor

By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]