Google Ads Measurement Answers

Enhanced conversions for web can benefit a marketing strategist in what way?

Sara TaylorComments Off on Enhanced conversions for web can benefit a marketing strategist in what way?
  • By using third-party data to improve the accuracy of your conversion measurement
  • By using hashed, first-party data to unlock more powerful bidding
  • By using Google Analytics to unlock more powerful bidding
  • By using third-party data to unlock more powerful bidding

The correct answer is:

  • By using Google Analytics to unlock more powerful bidding

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Google Ads Measurement Answers

You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?

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You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
Google Ads Measurement Answers

What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.

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The Recommendations page can introduce you to new features and trends across Google. The Recommendations page can increase your budget if you select to auto apply to recommendations. The Recommendations page can help maximize your budget by improving bidding and keywords. The Recommendations page can increase the amount of time and effort spent on optimizing […]
Google Ads Measurement Answers

Which of the following is an estimate of how well your Google Ads account is set to perform?

Sara Taylor

Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score