True or False? An effective content distribution strategy is all about getting your content in front of the most people.

What role can a CRM play in effective martech stack?

A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more. A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and […]

True or false? Using people’s information in inbound marketing is not inherently unethical.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]