understand the process from becoming a prospect to a customer ensure your customers continue to buy from you know the location of your customers build empathy The correct answer is: build empathy.
Writing a case study about a customer Paying your customer to leave you a good review regardless of their actual experience. Writing a blog post about a customer Asking a customer to write you a Yelp review The correct answer is: Paying your customer to leave you a good review regardless of their actual experience.