- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
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Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses
Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.
The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.
Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.