Google Ads Search Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Knowledge GlassComments Off on Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
  • Including keywords in his ad text
  • Decreasing the bid for the ad
  • Improving the speed of his website
  • Cloning the ad multiple times

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

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Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

In-Market audiences would be suited to reach which user?

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Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of baby prams Someone excited about a new movie release Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

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3 6 4 5 Download Google Ads Search Certification Exam Answers (PDF)