Google Ads Display Certification Answers

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Knowledge GlassComments Off on Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
  • Influence consideration
  • Drive action
  • Build awareness
  • Increase leads

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What can the Performance Planner assist you with?

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To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]
Google Ads Display Certification Answers

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

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A Google My Business account A list of relevant placements​ A pre-uploaded feed A gallery of product images Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

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Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]