True or false? Buyer personas are non-fictional case study examples of your most successful customer.

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are the elements of a traditional conversion path?

Chatbot, live chat, messaging app Landing page, form, chatbot Landing page, form, CTA, thank you page Thank you page, messaging app, CTA, landing page Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which of the following is NOT a feature available to you in draft mode?

Adding a call-to-action Italicizing text Inserting an H2 or H3 header Calling out a quoted sentence Download Hubspot Marketing Software Certification Exam Answers (PDF)