True or false? Buyer personas are non-fictional case study examples of your most successful customer.

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)

When should you ungate content?

Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad. To gate or ungate is an illusion. Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? Big companies require complex page templates.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)