Fill in the blank: Businesses should focus on social media platforms with _______.

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it loads quickly Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]