Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)