Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

Implement tracking. Analyze and report how people are behaving on your website.​ Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]