You’ll see better campaign performance You’ll be implementing best practices routinely to your Google Ads accounts. You’ll be implementing responsive search ads automatically You’ll be able to opt in without a budget increase You’ll be automatically opting into Smart Bidding. The correct answer is: You’ll see better campaign performance You’ll be implementing best practices routinely […]
Author: Sara Taylor
Which searches can an ad show for broad match keyword “home furnace repair?” Select 2 Correct Responses
homes for sale replace home furnace house furnace replacement new homes for sale The correct answer is: replace home furnace house furnace replacement
Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses
They are able to save time and reinvest in the priorities they value most. They reach the right user at the right price with ads that are relevant. They automatically create headlines based on content on their organization’s web site. They no longer need to optimize their Search campaigns. The correct answer is: They are […]
How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?
It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]
In which way can marketers predict the impact of applying recommendations on their optimization score?
Google AI is used to forecast how conversions will be increased as a result of recommendations. Trusted, third-party tools are leveraged to analyze and optimize campaigns. Every recommendation shows how it affects optimization score as a percentage. The settings of comparable campaigns are cross-referenced with higher optimization scores. The correct answer is: Every recommendation shows […]
What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses
You’ll be opting into Smart Bidding automatically. You’re regularly implementing best practices to your Google Ads accounts. You’ll see improved campaign performance You’ll be automatically implementing responsive search ads. You can opt in without increasing your budget The correct answer is: You’re regularly implementing best practices to your Google Ads accounts. You’ll see improved campaign […]
Which three signals does broad match use to match Search ads with queries? Select 3 Correct Responses
Language Geographic Device Interests Smart Bidding The correct answer is: Language Geographic Smart Bidding
What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want […]