Make use of the expanded daily update frequency Stay focused on certain keywords Receive information on general trends Apply recommendations across multiple layers of his advertising strategy Or Receive daily updates on average position Receive tailor-made auction insights Easily prioritize across the different optimization opportunities Receive information on general trends
Author: Sara Taylor
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Promote videos that speak to the business mission. Increase email list sign-ups from potential customers. Have more people view his website. Encourage customers to purchase electric cars. The correct answer is: Increase email list sign-ups from potential customers.
Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.
Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses
Expanded text ads can help marketers drive incremental reach. Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental reach. Responsive search ads can help marketers drive incremental reach. The correct answer is: Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental […]
Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
Bid strategy report Auction analysis Performance strategy planner Bidding keyword report The correct answer is: Bid strategy report.
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses
Sets the appropriate bid for each and every auction Saves time and marketing resources Sets manual bids for specific times of the day Minimum and maximum bid values are determined by the daily budget Integrates a large variety of signals to evaluate user intent The correct answer is: Sets the appropriate bid for each and […]
After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses
Use responsive search ads Use contextual signals Use cross-device reporting Monitor Quality Score. Be mindful of negative keyword targeting. The correct answer is: Use responsive search ads Monitor Quality Score. Be mindful of negative keyword targeting.
Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses
Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]
Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses
Manual CPC Maximize conversion value Maximize conversion value with target ROAS Target impression share The correct answer is: Maximize conversion value Maximize conversion value with target ROAS
What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses
Review and apply individual recommendations within each of the categories. Review recommendations and make adjustments under campaign settings. Review and apply individual recommendations in your Keyword report. Opt in to apply certain recommendations automatically. Use “Apply all” to implement every recommendation with one click. The correct answer is: Review and apply individual recommendations within each […]