Driving highly engaged traffic to website pages, which results in improved metrics Prompting subscribers to leave positive online reviews for your brand Generating sitemaps for your website automatically based on email engagement data Promoting linkable assets via email to potentially earn backlinks from authoritative websites The correct answer is: Generating sitemaps for your website automatically […]
Author: Sara Taylor
A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?
Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides. Concentrating on LinkedIn and NextDoor for professional networking with wedding planners. Focusing primarily on Threads and BlueSky for quick updates and customer service. Spreading efforts equally across all major platforms. The correct answer is: Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.
Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?
Content creation and follower count Your “why” (goals) and “who” (audience understanding) Posting frequency and trending hashtags Video content and paid advertising The correct answer is: Your “why” (goals) and “who” (audience understanding).
Select all that apply. Which factors do website visitors subconsciously evaluate when interacting with a site?
Trustworthiness Ease of navigation Brand mission and values Overall usability The correct answer is: Trustworthiness Ease of navigation Overall usability
Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?
Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking why they didn’t purchase a power drill Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product Creating a segment for these […]
CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?
Adding these leads to a general newsletter list that sends weekly company updates and promotional offers Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories Sending these leads a survey via email asking why they didn’t sign up […]
Why is building trust considered critical for a brand in digital marketing?
It guarantees positive word-of-mouth reviews from customers. It automatically ranks a brand higher in search engine results. It helps brands focus less on personalization and more on consistent messaging. It makes consumers more willing to share personal information or make online purchases. The correct answer is: It makes consumers more willing to share personal information […]
Select all that apply. Which of the following are trends that drive online consumer behavior?
Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization Omnichannel experiences
Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?
Demonstration of a clear value exchange Transparency about data collection and usage practices Widespread use of popular social media influencers Consumer control over their personal data The correct answer is: Demonstration of a clear value exchange Transparency about data collection and usage practices Consumer control over their personal data
FreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?
To highlight a limited-time discount code that’s valid for 24 hours on their website and social media To feature detailed customer reviews prominently on their landing page and in email sign-ups To offer meal kits at a very low introductory price compared to competitors, mentioning this price in the first interactions with potential customers To […]