Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?

• Demonstration of a clear value exchange
• Transparency about data collection and usage practices
• Widespread use of popular social media influencers
• Consumer control over their personal data

The correct answer is:

• Demonstration of a clear value exchange
• Transparency about data collection and usage practices
• Consumer control over their personal data