Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions
Author: Sara Taylor
If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
In the bid strategy report In Performance Center In the Campaign tab In Tools & Settings The correct answer is: In the bid strategy report
Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?
They’re Shopping, Performance Max, and Search. They’re Shopping, Performance Max, and Display. They’re Performance Max, Shopping, and Display. They’re Performance Max, Search, and Display. The correct answer is: They’re Shopping, Performance Max, and Search.
Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?
You should suggest Performance Center. You should suggest Display & Video 360. You should suggest Looker Studio. You should suggest Google Analytics 4. The correct answer is: You should suggest Looker Studio.
Where do you access reporting, campaigns, and ad groups within Search Ads 360?
In the data card In account picker In Tools & Settings In the navigation menu The correct answer is: In the navigation menu
Your client wants to know the Google products that integrate with Search Ads 360. What are they?
They’re Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmall, and Big Query. They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. They’re Display & Video 360, Campaign Manager 360, YouTube, Looker […]
Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?
By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360
Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
They began the evaluation between one to two weeks. They didn’t make optimizations or adjustments post-bid strategy launch. They reviewed performance data after conversion delay cycles passed. They began the evaluation after week four. The correct answer is: They began the evaluation between one to two weeks.
What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?
You should use keywords. You should use templates. You should use Report Editor. You should use labels. The correct answer is: You should use labels.
You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data