Offer live polls and Q&A sessions Showcase products in real-time Offer exclusive deals and discounts Cross-sell and upsell products The correct answer is: Offer live polls and Q&A sessions.
Author: Sara Taylor
Select all that apply. Why is user-generated content (UGC) important for social commerce?
It helps build trust and credibility. It carries a risk of negative or misleading content. It comes with a lack of control over content quality. It increases customer engagement. It drives conversions and generates buzz. The correct answer is: It helps build trust and credibility. It increases customer engagement. It drives conversions and generates buzz. […]
Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.
Virtual reality Online Live stream In-store The correct answer is: Live stream.
According to Jamal Meneide, which part of a short-form video is the most important?
The buildup The climax The hook The call-to-action The correct answer is: The hook.
You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?
Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]
What purpose does a call-to-action serve in a short-form video?
It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.
Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?
The team members are handling multiple social marketing tasks and are consistently missing deadlines. When the company wants to maintain total control over their social media strategies. The current social media strategy isn’t generating any ROI. The company’s social media accounts have recently gained a large following and engagement. The correct answer is: The team […]
What is one of the reasons brands are moving towards community-led growth?
Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.
Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.
color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.
Fill in the blank: Jamal Meneide mentions three pillars for video editing and post-production. They are concision, clarity, and _____.
creativity color grading communication captivation The correct answer is: captivation.