The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing stage, when customers share images and feedback on your products Download Google Digital Garage Certification Exam Answers (PDF)
Author: Knowledge Glass
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase Search term Search query Search word Download Google Digital Garage Certification Exam Answers (PDF)
Google Search Console “Crawl” reports let you monitor…?
If potential customers can access your web pages If Google can view your web pages How people interacts with your website What information Google records about your site Download Google Digital Garage Certification Exam Answers (PDF)
To improve your website’s SEO performance, when should you consider updating your SEO plan?
When you write a new blog post When you have a sale or promotion When you add a new service or product When you employ new staff Download Google Digital Garage Certification Exam Answers (PDF)
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
The quantity of links is important, not the quality The quality of links is important, not the quantity Links hidden within code on sites improves your SEO performance Links hidden within images on sites improves your SEO performance Download Google Digital Garage Certification Exam Answers (PDF)
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Alongside them Below them On the next page after them Above them Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase the quality score of your ad Download Google Digital Garage Certification Exam Answers (PDF)
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)