Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

How can businesses benefit from using analytics on their website?

It will show you where your audience comes from It will list which pages your audience does not like It will show where your customers go after they’ve left your site It will show you why your audience visit your site Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a social media goal?

Acquire genuine reviews on products Drive more traffic to your store Develop one-way communication with customers Mimic your competition’s approach Download Google Digital Garage Certification Exam Answers (PDF)

When It Comes To Knowing Which Social Media Platforms To Focus Your Efforts On, How Can You Work Out Which One Will Work Best For You?

Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends and family which platforms they use Download Google Digital Garage Certification Exam Answers (PDF)