Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

What’s The Biggest Challenge For Most Businesses When Going Online?

Planning a budget Developing a plan Optimising a website Defining a customer base Download Google Digital Garage Certification Exam Answers (PDF)

What can using video as part of your online presence help you create?

Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy Download Google Digital Garage Certification Exam Answers (PDF)