Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Website hosting servers have their own unique IP address, what does this address consist of?

Numbers and letters Numbers Letters Letters and symbols Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration Page views Referral traffic Unique page views Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)