Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?

Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with […]

When using analytics on your website, what do we mean by the term ‘conversion’?

The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)