Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is something you’ll probably want to exclude from your website?

Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You need to include personal contact details You can use any imagery, despite copyright Download Google Digital Garage Certification Exam Answers (PDF)