Hyperlink Return link Menu bar Breadcrumb Download Google Digital Garage Certification Exam Answers (PDF)
Author: Knowledge Glass
Which of the following is something you’ll probably want to exclude from your website?
Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]
What should you consider when developing your website content?
What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not Download Google Digital Garage Certification Exam Answers (PDF)
What is the first step in creating an online business strategy?
Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy Download Google Digital Garage Certification Exam Answers (PDF)
What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)
Why is optimising customer touch points online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]
What type of information can KPIs provide?
Audience segmentation Long-term projections Financial viability Board decisions Download Google Digital Garage Certification Exam Answers (PDF)
Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)