Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]
Author: Knowledge Glass
Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?
It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. Once you’ve launched the initial website, expanding your efforts to also include paid marketing […]
Fill In The Blank: Growth-Driven Design Is A Smarter Approach To Web Design That ____________, ____________, And ____________.
reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth. uses the latest design trends, incorporates responsive design, optimizes the site using experimentation. makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker. None of the above are correct. […]
Which Statement Best Describes The Purpose Of The Strategy Stage?
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends. Dive deep into your […]
Fill In The Blank: The Primary Goal Of The Continuous Improvement Stage Is To _______.
run conversion rate optimization on existing pages. keep the website content, platform, and plug-ins up to date. to collect data so you have information for your next redesign. use data to identify and build high-impact actions to drive business growth. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
Which Of The Following Statements Best Describes How To Think Of The Website In Relation To Other Departments?
The website is a tool that can be used by all departments to scale and hit individual department goals. Other departments can send customers to the website to increase website visitors each month. It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals. Contact information should be […]
True Or False? You Can Skip The Strategy Stage And Move Right To Building The Launch Pad If You Have A Senior Team Member Who Has Been Working At The Company For A While Because They Will Already Know What Should Be Built On The Website.
True False Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
Which Of The Following Statements Best Describes The Goal Of A Journey Map?
To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]
Which Of The Following Items Could Be Included On Your Website Wish List?
Specific on-page elements Website sections and pages CRM integration details Browser compatibility requirements Quoting calculator They all could be included on the website wish list Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
True Or False? Your Strategist’s (Or Team Leader’s) Role Is To Master The Process Of Uncovering Answers From Your Users And Turning Those Answers Into Items To Build To Drive Value And Business Results.
True False Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)