Demographic targeting Custom Affinity audiences In-Market audiences Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)
Author: Knowledge Glass
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Uploaded ads Responsive display ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
How does Google Display ads grow marketing results for advertisers?
It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences. It determines a user’s primary marketing objective and enables the features that will best achieve it. It harnesses […]
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Display Video Local Discovery Download Google Ads Display Certification Exam Answers (PDF)
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions. It allows her to show ads to people who previously visited her website as they browse websites and use apps. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list. It reaches specific […]
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)