An additional report dimension for more specific analysis An additional report metric for more specific analysis A dashboard widget that offers more specific analysis A visualization to understand the impact of data Download Google Analytics Individual Certification Exam Answers (PDF)
Author: Knowledge Glass
Which reports indicate how traffic arrived at a website?
Geo Behavior Demographics All Traffic Download Google Analytics Individual Certification Exam Answers (PDF)
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Remove any filters on the view Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu Apply an advanced filter to the report Download Google Analytics Individual Certification Exam Answers (PDF)
What report shows which types of mobile devices visited a website?
All Traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report Technology > Network report Download Google Analytics Individual Certification Exam Answers (PDF)
What report shows the percent of site traffic that visited previously?
Referrals report Frequency & Recency report New vs Returning report Sales Performance report Download Google Analytics Individual Certification Exam Answers (PDF)
What Remarketing audiences cannot be defined by default?
Users who speak a particular language Users who played a video on a website Users who visited a physical store Users who visited a specific page on a website Download Google Analytics Individual Certification Exam Answers (PDF)
What campaign parameter is not available by default in Google Analytics?
utm_source utm_medium utm_adgroup utm_content Download Google Analytics Individual Certification Exam Answers (PDF)
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
time of day location device ad preference Download Google Analytics Individual Certification Exam Answers (PDF)
What model represents the hierarchical structure of a Google Analytics account?
Account > View > Property Property > Account > View Account > Property > View View > Account > Property Download Google Analytics Individual Certification Exam Answers (PDF)
What is the “Bounce Rate” in Google Analytics?
Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)