Search engine traffic other than Google Social media traffic AdWords Campaign traffic Website referral traffic Download Google Analytics Individual Certification Exam Answers (PDF)
Author: Knowledge Glass
What is a “metric” in Google Analytics?
The numbers in a data set often paired with dimensions. A segment of data separated out in a report for comparison. A dimension that can help you analyze site performance. The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)
To recognize users across different devices, what feature must you enable?
User ID AdWords Linking Audience Definitions Attribution Models Download Google Analytics Individual Certification Exam Answers (PDF)
Which kinds of hits does Google Analytics track?
Event-tracking hit Ecommerce-tracking hit Page-tracking hit All of the above Download Google Analytics Individual Certification Exam Answers (PDF)
What is a “dimension” in Google Analytics?
A comparison of data between two date ranges. The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A report that offers information about your audience. Download Google Analytics Individual Certification Exam Answers (PDF)
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Multi-Channel Funnels Channel Groupings Attribution modeling Conversion tracking Download Google Analytics Individual Certification Exam Answers (PDF)
What URL tag does AdWords add to the destination URL using autotagging?
adid= gclid= urlid= utm= Download Google Analytics Individual Certification Exam Answers (PDF)
Filters let you include, exclude, or modify the data you collect in a view.
True False Download Google Analytics Individual Certification Exam Answers (PDF)
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Users who viewed product detail pages Users who viewed your homepage Users who returned an item they purchased Users who viewed a search result page on your website Download Google Analytics Individual Certification Exam Answers (PDF)
Which report shows a visual representation of user interactions on your website?
Treemaps report Content Drilldown report Behavior Flow report Landing Pages report Download Google Analytics Individual Certification Exam Answers (PDF)