Filters let you include, exclude, or modify the data you collect in a view.

What channel is not included in the default Channels report?

Device Organic Search Direct Display Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)

Which user characteristic may NOT be used to change keyword bids in AdWords?

 time of day  device  location  ad preference Download Google Analytics Individual Certification Exam Answers (PDF)