Filters let you include, exclude, or modify the data you collect in a view.

What scope levels available for dimensions and metrics?

Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope Download Google Analytics Individual Certification Exam Answers (PDF)

To recognize users across different devices, what is required for User ID?

Google Tag Manager A new Analytics account for reporting All of the above Sign-in that generates and sets unique IDs Download Google Analytics Individual Certification Exam Answers (PDF)

Which user characteristic may NOT be used to change keyword bids in AdWords?

 time of day  device  location  ad preference Download Google Analytics Individual Certification Exam Answers (PDF)