Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which distribution channels help drive new audiences? Select all that apply.

Online forums Social media ads Email Guest posts Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? Using people’s information in inbound marketing is not inherently unethical.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)