Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

All Of The Following Are Examples Of A SMART Goal EXCEPT:

Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website.​ Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

buyer’s journey / individual customer journey landing page / journey map internet / inbound marketing universe / careers Download HubSpot Inbound Marketing Certification Exam Answers (PDF)