True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.

How does LinkedIn’s ‘Group Identity for B2B’ work?

It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  

Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.  

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising