According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]

Which of the following is an unethical use of social media automation and AI tools?

Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.  

True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.

True False The correct answer is: True