HubSpot Social Media Marketing Certification II Answers

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

Sara TaylorComments Off on According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?
  • The end
  • The beginning
  • The middle
  • Anywhere, as it doesn’t really matter

The correct answer is:

  • The end.

 

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HubSpot Social Media Marketing Certification II Answers

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Sara Taylor

Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.  
HubSpot Social Media Marketing Certification II Answers

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Sara Taylor

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.  
HubSpot Social Media Marketing Certification II Answers

What purpose does a call-to-action serve in a short-form video?

Sara Taylor

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.