Google Ads Measurement Answers

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

Sara TaylorComments Off on A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  • By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
  • By automatically limiting conversions that don’t align with a desired bidding strategy.
  • By being the safest bidding strategy for all business types to optimize their bidding.
  • By using machine learning to capture as many conversions as possible within a daily budget.

The correct answer is:

  • By using machine learning to capture as many conversions as possible within a daily budget.

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To evaluate their campaigns, what should marketers do?

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