Google Ads Measurement Answers

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

Sara TaylorComments Off on A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  • By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
  • By automatically limiting conversions that don’t align with a desired bidding strategy.
  • By being the safest bidding strategy for all business types to optimize their bidding.
  • By using machine learning to capture as many conversions as possible within a daily budget.

The correct answer is:

  • By using machine learning to capture as many conversions as possible within a daily budget.

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Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

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By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]
Google Ads Measurement Answers

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

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It creates the Google Click Identifier tag (GCLID). It troubleshoots unverified conversion actions. It automatically creates tag code snippets. It tells you which Google Analytics reports are incorrect. The correct answer is: It troubleshoots unverified conversion actions.
Google Ads Measurement Answers

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

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Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]