A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

• By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
• By automatically limiting conversions that don’t align with a desired bidding strategy.
• By being the safest bidding strategy for all business types to optimize their bidding.
• By using machine learning to capture as many conversions as possible within a daily budget.

The correct answer is:

• By using machine learning to capture as many conversions as possible within a daily budget.