True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample?

Collect survey responses Send emails Gather testimonials from your users Talk to team members Download HubSpot Inbound Certification Exam Answers (PDF)

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

True Or False? When Starting Out, Make Sure You Are Engaging With Customers On Every Single Social Media Channel.

True False Download HubSpot Inbound Certification Exam Answers (PDF)