True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

Why Should You Be Careful About Monitoring Competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only. Download […]

How Much Of The Buyer’s Journey Is Digital?

20% 52% 90% 67% Download HubSpot Social Media Certification Exam Answers (PDF)

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]