True Or False? A/B Or Split Testing Is The Only Way To Validate Your Hypothesis.

What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)?

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]

Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress?

The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)

Why Is It Important To Focus On Effective Content Development?

Content is the core of your website and is key to driving user behavior. Content creation is often the biggest cause in delays during the redesign process. Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites. […]