True Or False? A/B Or Split Testing Is The Only Way To Validate Your Hypothesis.

True Or False? It’s Important To Code A Marketer-Friendly Website.

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created. False — the website has always been managed by IT […]

Why Is It Important To Have An Integrated Tool Stack That Pulls All User Data Into One Centralized Place?

With an integrated system, your team can use the centralized data to trigger new actions to drive results faster. Integrating your tools improves security because your team doesn’t need to manage as many login passwords. Having all your data in one place decreases your costs by reducing the number of servers needed to store data. […]

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to […]