Which Display Ad format adjusts to available ad space?

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors. Download Google Ads Display Certification Exam Answers (PDF)

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]