Which of these formats promotes in-store offerings while also driving traffic to stores?

Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:

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How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert. They can measure conversion data. Conversion tracking is a report that you add to your campaign. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. They can make decisions […]

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products. A remarketing list will help […]